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August 05 2024
Adidas Gear: Odell Beckham Jr. made a splash at Dolphins camp by showing up in a sharp Adidas outfit. His fashionable entrance drew plenty of attention and showcased his eye for style.
Not only is Beckham Jr. known for his standout plays and energetic personality, but he’s also making a mark off the field with his latest Adidas gear.
Beckham has long been synonymous with Nike. It was a brand that stuck with him throughout his illustrious career. However, recent developments have presented a surprising change. Beckham has been seen wearing Adidas gear. This marks a marked shift from his previous sponsorships.
For almost the entirety of his professional career, Beckham was a prominent Nike athlete. His association with the brand was marked by several high-profile endorsements and exclusive releases.
This was underscoring his status as one of the league's premier players. However, this long-standing relationship was thrown into turmoil in 2022. This happened when Beckham found himself embroiled in a complex legal battle with Nike. The lawsuits involved heated arguments and major stakes.
They have recently been settled, with both sides claiming victory. The timing of these legal challenges coincides with a challenging period for Beckham. Especially when he missed the entire 2022 NFL season due to injury.
While off the field, Beckham is known for his shoe choices. He has worn a variety of custom designs beyond his traditional Nike cleats. These include Reebok cleats inspired by Allen Iverson's iconic sneakers and retro models of Randy Moss's Air Jordan line.
This period of experimentation highlighted Beckham's willingness to explore options beyond his established brand associations.
As the 2023 NFL offseason approached, Beckham signed a one-year, $3 million contract with the Miami Dolphins. It was a move that sparked new excitement and expectations from fans and analysts.
However, his transition to his new team was marred by his absence from the Dolphins' offseason workouts. And he was placed on the reserve/physically unable to perform list due to an undisclosed injury. This news made people question if he’s truly ready for the upcoming season. However, hope remained that Beckham would return to form by Week 1.
In a recent social media update, Beckham gave fans a glimpse of his new footwear option. It’s turned into something everyone is talking about. Beckham was seen wearing aqua and orange Adidas cleats. Specifically the Adidas Adizero Electric football cleats, which are exclusive to players in colorways. This was a significant change from his previous Nike endorsement. This led to questions about whether Beckham was entering a new partnership with Adidas.
The Adidas Adizero Electric cleats, which Beckham is now wearing, are part of a wider range of 19 general-release colorways available for purchase on the Adidas website, priced at $160.
Despite the notable shift in his footwear choices, there has been no official confirmation of a formal endorsement deal between Beckham and Adidas. It is uncertain whether Beckham will sign a contract with the brand or continue to operate as an independent agent with regard to his footwear endorsements.
This shift is significant not only for Beckham's brand but also for the sports marketing landscape. It shows a growing trend of athletes seeking out varied sponsorship deals. For those who’ve been tracking Beckham’s career, this new update brings an extra layer of excitement to his NFL journey.
As always, sneaker enthusiasts and sports fans can stay informed about the latest footwear news and trends by following platforms like Kicks on SI. It provides updates on both NFL and broader sports industry developments.
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